Sample report. Bramblewood Coffee Co. is a made-up business, and every number here is made up. Each section says which plans include it. Sections marked Extended Team come with M38 Partners' done-for-you service.
See plansAI visibility report · bramblewoodcoffee.example
Bramblewood Coffee Co.
Account Health Report Card
Where every plan opens: the whole business on one page.
AI visibility score
42/100
Up 8 points since last month
Named in AI answers
34%
Top competitor Ridgeline Roasters: 48%
Share of voice
18%
Your share of every brand AI names
Answers that link your site
12%
AI cites bramblewoodcoffee.example as a source
AI answers read
1,500
6 AI apps · 50 buyer questions
Site Readiness (AI)
71/100
Can AI read the site and understand it
Website health
78/100
Broken links, speed and search basics
Since your last report
All plans- BetterAI named you in 34% of answers, up from 26%.
- BetterPerplexity now names you for 3 more questions.
- WatchRidgeline Roasters took the lead on decaf questions.
- SameSite Readiness held at 71/100.
Your channels
All plans · Extended Team opens the restAIImproving
42/100AI visibility, gaps, proof and fixesSEOWatch
1,204 clicksGoogle Search Console, keywords and competitor gapsExtended TeamWebsiteGood
78/100Site health, Site Readiness and the website scorecardExtended TeamEconomicsHealthy
$13.76 / orderUnit economics, product costs and the revenue forecastExtended TeamMarketingPlan ready
Fall planCampaign plans, posting calendar and copyExtended TeamSales & trafficUp 9%
$18,600 / moShopify, GA4 and what AI sends youExtended TeamAI visibility
What ChatGPT, Gemini, Perplexity, Claude and Google AI say when buyers ask.
Score up from 18 to 42 in six months
All plansBy AI app
Starter: 3 apps · Growth, Pro: 6Share of answers that name Bramblewood Coffee Co..
You vs competitors
Growth: 2 · Pro: 5Share of answers that name each brand.
Where AI recommends someone else
All plans| Buyer question | AI app | Named instead |
|---|---|---|
| Best low-acid coffee for a sensitive stomach | ChatGPT | Ridgeline Roasters |
| Organic coffee subscription that ships fast | Perplexity | Copper Kettle Coffee |
| Single-origin beans for pour-over beginners | Gemini | Northlight Beans |
| Best decaf that still tastes like real coffee | Google AI Overviews | Ridgeline Roasters |
| Ethically sourced coffee gift box | Claude | Saltmarsh Roasting |
Showing 5 of 29 gaps. Every plan lists them all.
Site Readiness (AI)
Growth, ProTop 4 working
- AI search crawlers can read the site
- Sitemap
- Homepage can be indexed
- Product schema on product pages
Top 4 to fix
- No FAQ schemaFAQs are one of the easiest ways into AI answers.
- Title doesn't say what the business is"Bramblewood | Home" tells AI nothing about coffee.
- No llms.txtAI assistants have no summary of the brand to read.
- Missing business identity schemaAI can't confirm the name, type and website of the business.
+5 more issues found. M38 can fix them for you.
AI Proof: the real answers
Pro4 answers that name you
Perplexity · "best whole bean coffee for french press"For a French press, Bramblewood Coffee Co.'s Hearth Blend is a good pick: a coarse-friendly medium roast with chocolate notes.
ChatGPT · "small batch coffee roasters that ship nationwide"Bramblewood Coffee Co. roasts in small batches and ships within two days.
Google AI Mode · "coffee subscription you can pause anytime"Bramblewood Coffee Co. lets you pause or skip a delivery from your account.
Gemini · "medium roast coffee for cold brew"Bramblewood's Hearth Blend is often recommended for cold brew.
4 answers that name a competitor instead
ChatGPT · "best low-acid coffee for a sensitive stomach"Ridgeline Roasters' Gentle Morning blend is a popular low-acid choice.
Perplexity · "organic coffee subscription that ships fast"Copper Kettle Coffee offers organic beans with 2-day shipping.
Claude · "ethically sourced coffee gift box"Saltmarsh Roasting sells a direct-trade sampler gift box.
Google AI Overviews · "best decaf that still tastes like real coffee"Ridgeline Roasters' Swiss Water decaf gets strong reviews.
Top fixes, ready to paste
Growth: top 3 · Pro: top 5Add an FAQ about low-acid coffee to the Hearth Blend page
ChatGPT recommends Ridgeline Roasters for this question because their page answers it directly.
<h2>Is Hearth Blend low-acid?</h2> <p>Yes. Hearth Blend is a medium roast of Brazilian beans, which are naturally lower in acid, so it's gentler on sensitive stomachs.</p>
Rewrite the homepage title
"Bramblewood | Home" doesn't tell AI what you sell.
Bramblewood Coffee Co. | Small-Batch Coffee Roasters, Shipped in 2 Days
Add FAQ schema to the subscription page
Pages with FAQ schema are easier for AI to quote.
<script type="application/ld+json">
{"@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [
{"@type": "Question", "name": "Can I pause my subscription?",
"acceptedAnswer": {"@type": "Answer", "text": "Yes, pause or skip any delivery from your account."}}]}
</script>+11 more fixes found. M38 can make them for you.
Keywords and competitor gaps
What people search on Google, and where a competitor is winning it.
Bramblewood Coffee Co. and Ridgeline Roasters in Google search
Pro: 1 a monthThe competitor gap analysis: both websites, side by side.
| Measure | Bramblewood Coffee Co. | Ridgeline Roasters | Why it matters |
|---|---|---|---|
| Pages Google can find | 48 | 112 | More pages give Google and AI more to quote. |
| Product pages | 22 | 31 | Every product page can rank for its own searches. |
| Guides and how-tos | 3 | 27 | Guides win the "how do I" searches buyers start with. |
| Average words on a product page | 180 | 420 | Thin pages give search little to match. |
| Pages missing a meta description | 9 | 2 | Google writes its own snippet, often badly. |
What Ridgeline Roasters does well
A guide for every brew method27 guides, each linking to the beans that suit it.
Product pages that answer questionsAcidity, roast and grind on every bag, in plain words.
Decaf owned end to endA decaf hub page, 4 guides and reviews that mention taste.
Where Bramblewood Coffee Co. can win
| Topic | What people search (a month) | Your pages | Their pages | The call |
|---|---|---|---|---|
| Low-acid coffee | low acid coffee 14,800coffee for sensitive stomach 2,400 | 1 | 2 | Opportunity to own |
| Cold brew at home | how to make cold brew 6,600cold brew ratio 1,900 | 0 | 4 | Opportunity to own |
| Coffee subscriptions | coffee subscription 27,100best coffee subscription 9,900 | 2 | 3 | Competitor owns broad term |
| Decaf coffee | best decaf coffee 8,100swiss water decaf 1,600 | 1 | 9 | Competitor's territory |
The keywords Bramblewood Coffee Co. should own
Extended Team1,840searches collected from Google
42target keywords, each matched to a page
61%of the category's demand covered by the targets
| Keyword | Searches a month | Intent | Page |
|---|---|---|---|
| low acid coffee | 14,800 | Buy | New page |
| medium roast coffee beans | 5,400 | Buy | Hearth Blend |
| how to make cold brew | 6,600 | Learn | New page |
| best coffee for french press | 3,600 | Compare | Brew guides |
| coffee gift box | 4,400 | Buy | Gift box |
| small batch coffee roasters | 1,900 | Compare | Homepage |
Showing 6 of 42 targets, with the topics to build pages for and the searches not worth chasing yet.
Website scorecard
Bramblewood Coffee Co.'s website scored against its competitors, feature by feature.
Rank
#2 of 6
Coffee roasters, online store
Overall score
3.42/5
Leader: Ridgeline Roasters 3.90
Strongest · weakest area
Trust
4.1 of 5, #1 in the set · Content and education: 2.0, #5
Scores by area
Extended TeamRidgeline leads because of its guides. Closing the content gap would put Bramblewood Coffee Co. first in the set.
| Area | Ridgeline Roasters | Bramblewood Coffee Co. (you) | Copper Kettle Coffee | Northlight Beans | Saltmarsh Roasting | Fieldstone Coffee |
|---|---|---|---|---|---|---|
| Search and navigation | 4.2 | 3.8 | 3.5 | 3.0 | 2.8 | 2.4 |
| What's on offer | 4.0 | 3.9 | 3.6 | 3.2 | 2.7 | 2.5 |
| Buying and checkout | 3.8 | 3.6 | 3.9 | 3.1 | 2.5 | 2.0 |
| Content and education | 4.6 | 2.0 | 2.8 | 2.4 | 2.2 | 1.6 |
| Trust and credibility | 3.9 | 4.1 | 3.2 | 2.9 | 3.0 | 2.3 |
| Media and experience | 3.6 | 3.5 | 3.3 | 3.1 | 2.6 | 2.2 |
| Technology and search engines | 3.2 | 3.0 | 3.0 | 2.8 | 2.4 | 2.1 |
| Overall | 3.90 | 3.42 | 3.31 | 2.95 | 2.60 | 2.18 |
Score 0 to 5:012345
Feature by feature
| Feature | Bramblewood Coffee Co. | Best in the set | What we saw |
|---|---|---|---|
| Brew guides and how-tos | 1 | Ridgeline Roasters (5) | 3 guides, none linked from product pages. |
| Reviews on product pages | 4 | Bramblewood (4) | Star ratings and written reviews on every bag. |
| Subscription you can manage online | 5 | Bramblewood (5) | Pause, skip and swap from the account page. |
| Roast and taste details | 2 | Ridgeline Roasters (5) | Roast level shown, but no acidity or tasting notes. |
The full scorecard checks 40+ features across up to 12 websites, with a plan and build specs to become the best site in the set. M38 builds it for you.
Economics
What each order really earns, and where sales are heading.
Unit economics
Extended TeamContribution per order, before ads
$13.76
40% of net revenue
Gross margin70%DTC median ~47%
Break-even ROAS2.5×Ads must return this
Break-even CPA$13.76First order
12-month LTV$38.50Contribution
LTV : CAC3.2 : 13 : 1 is healthy
CAC payback1st orderAds pay back fast
| Per order | $ | % of net |
|---|---|---|
| Net revenue (2 bags, after discounts) | 34.20 | 100% |
| Product cost, landed | -10.24 | 30% |
| Shipping | -6.50 | 19% |
| Pick, pack and packaging | -2.30 | 7% |
| Payment fees | -1.40 | 4% |
| Contribution (CM2) | 13.76 | 40% |
Product costs
Extended Team| Product | Landed cost | Price | Margin |
|---|---|---|---|
| Hearth Blend, 12 oz | $5.12 | $18.00 | 72% |
| Gentle Morning Decaf, 12 oz | $5.85 | $19.00 | 69% |
| Single-Origin Ethiopia, 12 oz | $7.40 | $22.00 | 66% |
| Cold Brew Pack | $6.10 | $16.00 | 62% |
| Gift Box | $14.80 | $48.00 | 69% |
Landed cost: beans, roasting, bags, freight, duties and warehouse, per unit.
12-month growth forecast
Extended TeamAs is$221KNext 12 months
With the fixes$235K+6%
Fixes + marketing plan$253K+14%
As is
With the fixes
Fixes + marketing plan
Action plan
Everything the report found, as a to-do list you work through.
Your tasks
All plansBuilt from the report. Add your own tasks and move them along as you go.
To do (3)
Add FAQ schema to the subscription pageFrom Site Readiness
Write an llms.txtFrom Site Readiness
Ask 5 customers for reviews mentioning low-acidAdded by you
Doing (1)
Rewrite the homepage titleFrom the fixes
Done (2)
Add a low-acid FAQ to Hearth BlendFrom the fixes
Unblock PerplexityBot in robots.txtFrom Site Readiness
+9 more tasks found. M38 can handle them for you.
Get this report for your business
Plans start at $19 for your first month. Or let M38 Partners do all of it for you with Extended Team, including the keyword study, website scorecard and economics.