Potcake Potcake™ by M38 Partners M38 Partners™

A growth team's output. Without the headcount.

You don't need a big team to run your AI visibility, SEO, content gaps, site health, channel marketing plans and sales reporting. With Potcake, you do it yourself in a few clicks, and it hands you the fix for every problem it finds. Yes, it's that easy.

Founder-led

Stay lean. Potcake does the work of the hires you haven't made.

Enterprise

Keep your team. Potcake takes the busywork so they ship faster.

See sample reporting
Starter
For a small business that wants to know what AI says about it.
$99/ month
Billed monthly. Cancel any time.
What you get
1 brand, 1 seat
20 buyer questions
3 AI apps, checked monthly
AI visibility score and trend
Every gap where AI leaves you out
Fixes named for your top gaps
Action plan you can add to
GrowthMost popular
For a business ready to fix what's holding it back.
$199/ month
Billed monthly. Cancel any time.
What you get
1 brand, 1 seat
50 buyer questions
All 6 AI apps, checked twice a month
AI visibility score and trend
2 competitors tracked
Site Readiness (AI): top 4 passing and 4 failing checks
Top 3 fixes with ready-to-paste copy
Action plan you can add to
Pro
For a business that wants to stay ahead of its competitors.
$349/ month
Billed monthly. Cancel any time.
What you get
1 brand, 1 seat
100 buyer questions
All 6 AI apps, checked weekly
AI visibility score and trend
5 competitors, side by side
Site Readiness (AI): top 4 passing and 4 failing checks
AI Proof: 4 real answers that name you, 4 that name a competitor instead
Competitor gap analysis, 1 a month
Top 5 fixes with ready-to-paste copy
FAQ generator: up to 10 questions
Action plan you can add to
Dedicated Service

Potcake Extended Team

Every plan shows what matters most and a few fixes you can make yourself. If you'd rather we do the work, M38 Partners uses all of Potcake for you, side by side with your team.

Includes everything in Pro, plus
Everything in Pro, with no 4-and-4 limits
Full AI audits and every fix, made for you
SEO keyword studies and blog content written
Website crawl and health report
Marketing, outreach and paid media plans
Sales, traffic and unit economics reporting
Amazon Rufus and Amazon ads
A monthly report and check-in with M38 Partners
Do the math

What does Potcake replace for you?

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Compare plans

FeatureStarter$99 / monthMost popularGrowth$199 / monthPro$349 / month
Price
Monthly$99$199$349
Yearly (save 10%)$1,069$2,149$3,769
Track
Brands111
Buyer questions checked2050100
AI apps3All 6All 6
How oftenMonthlyTwice a monthWeekly
AI visibility score and trend
Competitors—25, side by side
Seats111
Diagnose
Gaps where AI leaves you outAll listedAll listedAll listed
Site Readiness (AI)—Top 4 passing, 4 failingTop 4 passing, 4 failing
AI Proof (real AI answers)——4 wins, 4 gaps
Competitor gap analysis——1 a month
Fix it yourself
FixesNamed for top gapsTop 3, ready-to-paste copyTop 5, ready-to-paste copy
FAQ generator——Up to 10 questions
Action plan you can add to
Done for you
Every fix, content, outreach and strategyPotcake Extended TeamPotcake Extended TeamPotcake Extended Team

Questions

Why do I see only 4 passing and 4 failing checks?

Every plan shows the 4 that matter most, so you know where to start. If there are more, your report tells you how many. Potcake Extended Team works through the full list and makes the fixes for you.

What's in the Action plan?

A checklist built from what your report found: To do, Doing and Done. Add your own tasks, edit or remove any of them, and mark them done as you go. Each report shows what you finished that month next to how your score moved.

What if my website's firewall blocks the check?

You still get a report: we check everything we can reach, and your AI visibility score never depends on your site. A firewall that blocks us may also be blocking ChatGPT and other AI assistants, so the report says so and shows how to allow Potcake in Cloudflare and other firewalls. Once you've changed the setting, you get one re-check of that scan.

Can I change plans or cancel?

Yes. Move up, move down or cancel from your account at any time. Pay for a year up front and save 10%.

What does Potcake Extended Team include?

M38 Partners works through every fix, writes and publishes content, runs outreach and reports back every month. Every plan is custom, so contact us to talk it through.