™
™Questions about Potcake and AI visibility
What Potcake does, how AI assistants decide which businesses to recommend, and what it costs.
About Potcake
What is Potcake?
Potcake by M38 is AI visibility software for small and growing businesses. It asks ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews and Google AI Mode the questions your buyers ask, shows whether your business is named in the answers or a competitor is named instead, and hands you the fix for each gap it finds.
Who makes Potcake?
M38 Partners, an operating team for DTC, eCommerce and marketplace businesses. M38 Partners is a d/b/a of Meraki Business Consulting LLC, a New York limited liability company.
Who is Potcake for?
Founder-led and small businesses in any industry that want AI assistants to recommend them: eCommerce brands, local and service businesses, and B2B companies. Larger teams use it to take the busywork off their plate.
Does Potcake work for local and service businesses?
Yes. Potcake reads your website, learns your industry and service area, and checks the questions local buyers ask, like "best physical therapist near me" or "does insurance cover this", not just generic product searches.
Which AI apps does Potcake check?
ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews and Google AI Mode. Starter checks 3 of them; Growth and Pro check all 6.
AI visibility, AEO and SEO
What is AI visibility?
AI visibility is how often AI assistants like ChatGPT and Google AI name your business when people ask for a recommendation in your category. Potcake measures it as a score from 0 to 100 and tracks it month to month.
What is answer engine optimization (AEO)?
Answer engine optimization (AEO), also called generative engine optimization (GEO), is the work of getting your business named and cited in AI answers. SEO aims to rank pages in Google's links; AEO aims to be the business the AI recommends. The two overlap: AI assistants lean on search indexes, so good SEO is the foundation for AEO.
How do I get my business recommended by ChatGPT?
Make sure AI crawlers can read your site (robots.txt and firewall settings), say clearly what you do and where, add business and FAQ schema, answer your buyers' real questions on your pages, get listed and mentioned on sites AI trusts, and set up Bing Webmaster Tools, since ChatGPT search leans on Bing. Potcake finds which of these you're missing and gives you the fix.
How is Potcake different from other AI visibility tools?
Most AI visibility tools stop at a dashboard. Potcake hands you the fix for each gap, with ready-to-paste copy, an FAQ generator and an action plan. It's priced for small businesses, works for any industry, and if you'd rather not do the work yourself, Potcake Extended Team does it for you.
Getting started
How much does Potcake cost?
Starter is $99 a month, Growth $199 a month and Pro $349 a month. Your first month is $19, $49 or $99, and monthly plans have a 3-month minimum, then run month to month. Pay yearly and save 10% ($1,069, $2,149 and $3,769 a year).
Is there a free option?
Yes. A free website check shows whether AI assistants and Google can read your site. One free check per business every 60 days, no payment needed.
How often does Potcake check the AI apps?
Monthly on Starter, twice a month on Growth and weekly on Pro.
Plans and billing
Why do I see only 4 passing and 4 failing checks?
Every plan shows the 4 that matter most, so you know where to start. If there are more, your report tells you how many. Potcake Extended Team works through the full list and makes the fixes for you.
What's in the Action plan?
A checklist built from what your report found: To do, Doing and Done. Add your own tasks, edit or remove any of them, and mark them done as you go. Each report shows what you finished that month next to how your score moved.
What if my website's firewall blocks the check?
You still get a report: we check everything we can reach, and your AI visibility score never depends on your site. A firewall that blocks us may also be blocking ChatGPT and other AI assistants, so the report says so and shows how to allow Potcake in Cloudflare and other firewalls. Once you've changed the setting, you get one re-check of that scan.
Why is the first month lower?
Your first month is $19 on Starter, $49 on Growth and $99 on Pro. It allows Potcake to create a baseline on your business: the first AI visibility reading every later report is measured against. Monthly plans have a 3-month minimum, so the first month is followed by at least two months at the regular price.
Can I change plans or cancel?
Yes, from Billing in your account. Monthly plans have a 3-month minimum: you can cancel at any time, and if you cancel in your first 3 months your plan ends when the 3 months are up. After that, cancelling ends your plan at the end of the month you've paid for. You can move up a plan at any time. Pay for a year up front and save 10%.
Who will I see on my card statement?
Potcake is billed by Meraki Business Consulting LLC (d/b/a M38 Partners). Billing for Potcake will be seen as "MERAKI CONSULTING" (Meraki Business Consulting) on your billing statement.
What does Potcake Extended Team include?
M38 Partners works through every fix, writes and publishes content, runs outreach and reports back every month. Every plan is custom, so contact us to talk it through.
See where AI leaves your business out, and what to fix first.