Potcake Potcake™ by M38 Partners M38 Partners™
Who uses Potcake

For businesses that AI should be recommending.

More buyers now ask ChatGPT, Google's AI and other assistants what to buy and who to call. Potcake shows you whether those answers name your business, why they don't, and what to fix first.

See plans See a sample report

Online stores and DTC brands

Their buyers ask AI“What's the best long-lasting nail polish that isn't toxic?”

Shoppers now get a short list of products from ChatGPT or Google's AI instead of ten blue links. If your brand isn't on that list, you aren't in the running, however good the product is.

What they use most

  • Buyer questions checked across the AI apps
  • Competitors side by side
  • Ready-to-paste product and FAQ copy

For example: A small nail lacquer brand found AI named it in none of 40 buyer questions, and got a plan to change that.

Local and service businesses

Their buyers ask AI“Who's the best hypnotherapist in White Plains?”

When someone asks AI who to call, it names one or two businesses, not a page of them. Clear services, prices, hours and service area on your own site are what get you named.

What they use most

  • Site Readiness (AI) checks
  • An action plan you can work through
  • A score you can watch move each month

For example: A hypnotherapy practice checks the questions local clients really ask, including whether insurance covers it.

Agencies and consultants

Their buyers ask AI“Are we showing up in ChatGPT yet?”

Clients keep asking. Potcake gives a straight answer with real AI responses, a score and reports you can put in front of a client without rewriting them.

What they use most

  • Plain-English reports
  • Competitor gap analysis
  • Extended Team when you'd rather hand off the work

For example: A marketing consultant adds an AI visibility check to every new client's first month.

Healthcare and regulated businesses

Their buyers ask AI“Does this clinic take my insurance, and is it open Saturdays?”

A wrong AI answer about your services, locations or coverage costs you patients and trust. Some security settings also block AI assistants from reading your site at all, without anyone noticing.

What they use most

  • AI Proof: the real answers AI gives about you
  • A check for firewalls that block AI
  • Facts flagged for you to confirm

For example: A hospital checks what AI tells patients about its services, and that its firewall lets AI assistants in.

Why they choose Potcake

  • Priced for small businessesPlans from $99 a month, not an enterprise software contract you'd never use in full.
  • Any industryPotcake reads your website and checks the questions your own customers ask, wherever you do business.
  • From score to fixesEvery report names what to fix next and gives you the copy, not just a number.
  • People behind itM38 Partners can do the work for you with Extended Team. Nothing is published that can't be backed up.

Not sure Potcake fits your business?

Tell us what you do and who your customers are. We'll reply by email, and it costs nothing to ask.

Contact us